Maybe not effective, but definitely popular.
So has anyone else read about this new dieting perfume [link]? According to the sales pitch, you spray it on and it suppresses your appetite, boosts your metabolism and improves your mood. That's an awful lot for one little bottle of smelly stuff, isn't it.
They claim that their combination of different herbs will help you to lose weight while you sniff. Yeah, there's something else out there that you can sniff that'll help you lose weight, but I wouldn't necessarily recommend cocaine to get rid of those extra kilos either.
It seems like every time we turn around there's another snake oil merchant trying to convince us they've found the ideal solution to all our tubby woes. Take this pill, sniff that perfume, eat that rhino placenta, and soon you'll be a perfect size 8 with perky breasts and a butt that won't quit.
I don't know, does anyone else miss the old days of weight loss scams? Sure, swallowing tape worms or having a nice soothing cigarette might kill you, but at least they had some real measurable success!
But maybe I'm being a bit harsh. I don't really know the science behind the new scent, maybe it's perfectly legitimate and people will be wasting away before our very eyes ... but I doubt it.
If there's one thing I've learned over the years, it's that if it seems to be too good to be true, you can bet your little cotton socks that it is.